Is There Life After Outsourcing?
Five years after my job as a medical writer was outsourced overseas, I’m on the verge of defaulting on my debts and filing for bankruptcy protection. I have no income and only about four or five months of savings.
In this blog, I’ll write about my life since my job loss and my struggle to survive. After 3.5 years of unemployment and “underemployment,” I decided my only hope of finding fulfilling work was to start my own business. I’ll write about my attempts to start a business and make a living in whatever way I can.
Nine months after I lost my job in the San Francisco Bay Area in February 2004, my brother drove his pickup truck from Philadelphia to Pacifica, California to move me back East. I had contacted over 70 companies nationwide by then, but was still unemployed. I gave up my independence, my apartment and 90% of my possessions, and moved back in with my family in upstate New York.
I continued to look for a job in New York. Seventeen months after I lost my job in the Bay Area, I was finally offered a clerical job for which I was severely overqualified and severely underpaid. The job only required a high school diploma. I had a college degree and two Master’s degrees.
And I was making less than half my former salary. I was stuck in an entry-level job in a very small company with only 17 employees. I had no future with the company, and the longer I stayed there, the worse my job prospects would be. I continued looking for a better job with no success.
Desperate Times Call for Desperate Measures
So after 17 months of unemployment and two years of “underemployment,” I gave up trying to get a professional job and decided to try self-employment. I remembered the saying, “If what you’re doing isn’t working, try something else!”
I started my business in September 2007 on top of my full-time clerical job. I’m a former science librarian, clinical medical librarian and medical writer who does exactly the same things now that I did then – but now I do them as an entrepreneur. I research, analyze and summarize information for companies so they can make more informed business decisions. Twenty years ago, I would have called myself an information broker. Now we call ourselves independent information professionals (IIPs). I am essentially a freelance research analyst.
But almost two years after starting my business, I’m discovering that finding clients is as hard as finding an employer. Instead of finding one company to hire me, I have to find 30 or 40! Instead of marketing my skills once every five years or so, I have to market every day, in perpetuity! And how can I market my business when I’m at work all day?
That last problem was solved in November 2008, when I was fired once again. Bad for me, good for my business! At least now I had a DBA, an EIN, a PO Box and plenty of time.
But the state of New York denied my claim for unemployment benefits because I had a business. If you have a business in New York, you are not unemployed. It didn’t matter that my business wasn’t making a profit yet. I got two projects shortly after I was fired, but both are finished.
So for the fourth time in five years, I had to take money from my IRA in March 2009. When I was outsourced five years ago, I had $45,000 in my IRA. Now I have nothing.
Ignoring Their Advice
You see, I didn’t follow the traditional advice about the best way to start a business. You’re supposed to “find a need and fill it.” Wouldn’t it be great to know there were people or companies who actually needed your product or service and were willing to pay you for it?
Instead, I started my business out of desperation. Job-hunting wasn’t working, and I couldn’t support myself on a clerical salary. And I didn’t want to be a data entry clerk for the rest of my life. “If what you’re doing isn’t working….”
Information brokers have been around for 20 years, and I joined the professional association for IIPs: the Association of Independent Information Professionals (www.aiip.org). They have over 500 members all over the world.
But several members have told me that being an IIP is a “missionary” profession. I have to “educate” prospective clients and convince them that they need my services. They think they can find everything they need on the Internet for free. Why should they pay me to find information for them?
In other words, I’m a solution looking for a problem. I even used the word “solution” in my company name. But that’s not a very good business model. I haven’t even bothered to write a business plan and try to get a business loan. What banker would loan me $20,000 when I don’t even know if there’s a market for my services?
So here I am with no job, no unemployment compensation, a difficult business model, no current clients and just four or five months of savings. I have given out 100+ business cards, attended several large networking events and was featured four times in local newspapers. But my phone is mute, and has been so for several months. It’s very frustrating to try to uncover a market that may not exist.
So I have an appointment for a 30-minute consultation with a bankruptcy lawyer tomorrow. I have not given up on my business, but I have only a few months before I run out of money.
Is Bankruptcy the Answer?
In my first post on Monday, June 8, 2009, I wrote about my upcoming appointment with a bankruptcy lawyer. He advertised a free, 30-minute bankruptcy consultation in one of the local papers. So I called and made an appointment.
My job as a medical writer was outsourced overseas in 2004. I bet you think only manufacturing jobs are being outsourced overseas, don’t you? Think again.
I was unable to find a professional job after 3.5 years of job-hunting. Out of desperation, I decided to try self-employment and started my own business in 2007. You can read the details in my first post on June 8, 2009 titled, “Is there life after outsourcing?”
Growing Pains
But my business is growing very slowly for several reasons. I didn’t “find a need and fill it,” I thought, “If I can’t find a job, maybe I can find projects. If I can’t find one company to hire me for a full-time, permanent job, maybe I can find 50 companies to hire me for part-time, temporary projects.”
Of course, the flip side to this is, “If I couldn’t convince one company to hire me, how can I convince 50? And if I haven’t uncovered a need, how can I fill it?”
And it’s very hard for prospective clients to understand what I do. It’s easy to understand what an accountant or a plumber or a doctor does, right?
I’m a former reference librarian who does the same exact thing as an entrepreneur. But when I tell people that, I can almost hear their thoughts: “So you show people where the copy machines are?”
No, I research information for a fee.
“But I can find what I need on the Internet for free!”
But not everything is available on the Internet for free. Some very valuable information is locked inside databases that are only available by subscription.
So I spend much of my time “educating” prospective clients. Trying to convince them that they need my help to find important information.
How the Mighty Have Fallen, part 1
Do you see the disadvantages of starting a business out of desperation? When you’re scrambling to find someone – anyone – who might need your skills on a part-time, temporary basis? When you have no income and just a few months of savings?
This is a far cry from my life before 2004. I was living in the San Francisco Bay Area making almost $50,000 a year as a Production Editor for The Gale Group. I helped create the Health Resource Center, one of the first consumer health databases back in the late 1980s.
Then in December 2003, the senior vice president of my department flew out to California from Michigan and told us, “we found companies overseas who can do the same work you’re doing for one-third of the cost.” And he shut down my entire department of 100+ people.
And my life hasn’t been the same since.
So I met with the bankruptcy lawyer yesterday, June 9, 2009.
I Have a Case!
The lawyer assured me that I had a case; in other words, the bankruptcy judge would approve my bankruptcy petition. I am unemployed, was denied unemployment benefits and have made no money in my business for most of 2009. And I have $11,000 worth of debt from a car loan and credit cards.
The filing fee is $1,200, but I can charge it to one of my credit cards, and the debt will be discharged once the bankruptcy goes through! The downside of course is that Toyota Financial Services will eventually repossess my car, and both of my credit card accounts might be closed down.
That’s OK with me, because both banks (Chase and Bank of America) recently sent me a letter saying they would increase my APR by several percentage points! Even though I have an excellent credit history! They were doing this “because of current economic conditions” and because they had to “maintain profitability on your account.”
I felt like sending them a letter saying, “Where did all that bailout money go? Wasn’t it enough?”
How the Mighty Have Fallen, part 2
Then the lawyer talked about selling my house and using whatever profit I make to buy or rent a cheaper place. Like a trailer, perhaps. I could even apply for section 8 housing. Section 8 housing? “But there’s a waiting list,” he said. “Good,” I thought. “That will give me time to adjust to being so poor I can’t even support myself without government assistance.”
I know many people who have been that poor for most of their lives. But it’s hard to go from being a productive member of the middle class to living on government handouts. I even get food stamps now. Next stop, Medicaid!
In fact, I will be going to my county’s department of social services today to apply for Medicaid.
In the meantime, I will try very hard to market my business.
How NOT to Start a Business
Are you one of the millions of Americans who lost your job in the last 12 months?
If so, this post is for you.
Your unemployment benefits may be close to running out, and you still haven’t found another job. You may have little savings. You’re getting anxious, wondering what you’ll do when the money runs out. You might ask yourself the following questions:
Should I look for work in another part of the country?
Should I downsize and reduce my expenses?
Should I try self-employment?
I’ve been in your shoes, and I tried all three options. When my professional job was outsourced overseas in 2004, I was unable to find another professional job. See my post “Is There Life After Outsourcing?” for more details.
So after 3.5 years of unemployment and underemployment, I decided to try self-employment. I started my own business and tried to make a living as an independent contractor.
Unfortunately, along the way, I made many mistakes. Because of that, I’m facing enormous odds against my success as an entrepreneur. I may fail again, for the seventh time in the past 20 years.
So if you’re considering self-employment, please read this post carefully and completely. These are the mistakes I made. This is how NOT to start a business.
Move to Another Part of the Country
Think very, very carefully before you move to another part of the country – unless of course, you’re moving for a new job. In which case, you need to forget about starting a business right away anyway. See Get a Full-Time Job below.
At the time I was outsourced in 2004, I was renting an apartment in the San Francisco Bay Area and paying the mortgage on the house in upstate New York that I had built in 1999 for my father, my sister and her two children.
When I lost my job and was unable to find another one anywhere in the country after eight months – I even contacted a UK company! – I decided to lower my expenses drastically. I could no longer afford to support two residences.
And I couldn’t sell the house and ask my entire family to move. The only reasonable solution was for me to give up my apartment and my independence and move in with my family. At least I had another place to live!
But I had no social network in upstate New York to help me find work. I had to create a new network from the ground up. Finding a job without a network is hard, and finding potential clients without a network is even harder.
Move To the Middle of Nowhere
My house in upstate New York is in the Finger Lakes Region in a community of just 2,500 people. I’m on top of a hill, on a three-acre meadow surrounded by forest and my nearest neighbor’s house is barely visible through the trees. It’s a gorgeous area and I feel like I’m on vacation every day.
But I’m a B2B business, and there are no large businesses in my target market in my community or anywhere close to it. The nearest small city is a 40-minute drive. The nearest large city is a 90-minute drive. It’s hard to build a business network from the ground up – as I had to do – when you’re out in the middle of nowhere.
A successful copywriter told me that only one in ten prospective clients will hire you based on phone calls and email, but one in three prospective clients will hire you if you meet them in person. In other words, you can increase your odds of converting prospects into clients from 1 in 10 to 1 in 3 if you meet with them. And it’s a lot easier to meet prospective clients if you live relatively close to them.
Fortunately, I won’t have to visit my clients’ workplaces to work. I can research information, write up a report and email it to the client. So I can have clients all over the world.
But if I want to increase my odds of converting a prospect into a client, I’ll have to meet them in person. That’s one of my biggest challenges right now.
In fact, my geographical isolation is one reason I started blogging. If I can have clients all over the world, maybe I can use social media to reach them. In addition to blogging, I’m on LinkedIn and Twitter, and will probably create my Facebook page in the near future.
And maybe I can use GoToMeeting, Webex or Adobe Acrobat Connect to meet remote clients!
Do What You Love and the Money Will Come
Try very, very hard to find an existing need that you can fill as an independent contractor. This will be much easier if you don’t move!
Use your existing network, meet as many people as you can, and ask a lot of questions. Spend every available minute talking to people to see if you can uncover a need in the community that you can fill for a fee.
Maybe it won’t be something that you “love” to do. Trust me, it will be much easier to get a business loan and customers if you can document a need for your services or product.
So forget about loving what you do and concentrate on helping other people. Don’t say – as I did – “This is what I really love to do. Maybe I can find people who need this skill on a part-time, temporary basis.”
One month after I lost my job, I did a quick Internet search to see if an idea I had for a business product was technologically feasible. It wasn’t, but I re-discovered how much I loved searching for information. That’s why I became a reference librarian!
I remembered hearing about information brokers when I was in library school in the early 1980s. Information brokers research information for a fee, and most target other businesses.
So I did a quick Internet search and found the professional association for information brokers, the Association of Independent Information Professionals (www.aiip.org). Their annual conference was coming up in just one month.
I attended the conference and met dozens of people – most former reference librarians – who apparently had successful businesses providing information to other businesses. “There must be a market for fee-based information services,” I thought. I joined AIIP two months later.
But the Internet has changed the market for information. Many people think they can find whatever they need on the Internet for free. They don’t know that many valuable information resources are not available on the Internet for free. They’re locked up in databases that are only available by subscription.
And most people don’t know that I can search these databases and find within 30 minutes what might take them hours to find on the Internet. If they could find it at all. Changing that mindset is my other challenge.
Until I can document a need for my services, I can’t apply for a business loan. Imagine telling a banker, “They need me – they just don’t know it yet!”
So I’m doing what I love, but the money isn’t coming!
Sell an Old Skill
Try very hard to market your current skills. Don’t dredge up a skill that you were very good at 10 years ago, but haven’t kept up. When you’re in business, you need to establish instant credibility with your clients and customers!
When I decided to offer fee-based information research as an entrepreneur, I was returning to skills that I had abandoned 15 years before. Could I re-learn all those skills?
Fortunately, I met another AIIP member who offered a mentoring program. She would give me one year of professional mentoring for $3,500. I did 60 search assignments during my mentorship and regained my skill as a database searcher.
Sophisticated database searching is a skill that must be constantly maintained. I hoped I would have client projects that would keep me skilled. And for a while, I did.
But this business requires constant marketing because many customers will not be repeat customers. And I have to constantly “educate” prospective customers about my services.
Fortunately, many of the database vendors I use have free practice files. I can use them to keep my skills current. But it would be better to have paying customers!
Divorce Your Spouse or Remain Single
It’s much easier to start a business if you have a working spouse who can support the family while you grow your business.
I know many single people have started businesses and have become very successful. I’m not saying it’s impossible, just a lot harder.
I’ve been single all my life, so I have no income other than what I personally earn. When I moved in with my family, no one was working. The kids were still in school, my sister was on disability and my father received social security and veterans’ benefits.
I eventually got a job in New York, but I was making less than half my former salary. I was never able to save any money.
The kids eventually grew up and moved out, and my father died in 2006. The loss of his income made me the sole wage earner. Then I lost my job again in 2008. And I was denied unemployment benefits because I had a business!
So when the money from two projects ran out, I took the last remaining $10,000 from my IRA in March, 2009. That’s the only money I have to support myself and my sister.
So I’ve decided to “re-invent” myself, learn a more marketable skill and try to sell that skill before I run out of money.
Start on a Shoestring Budget
If you’re thinking about self-employment, talk to a banker. Preferably, a banker who understands small businesses. Depending on the type of business you’re starting, he or she can help you figure out approximately how much capital you will need.
I can tell you from personal experience how critical this step is. This is the seventh home-based business I have tried to start in the past 20 years. I failed every single time, partly because I didn’t have enough money. In other words, I was undercapitalized.
Yes, home-based businesses have very low startup costs. But your shoestring should be at least nine months long. One year would be even better. Two years would be best.
If you have a working spouse and a documented need for your product or services, you’ll have a much better chance of getting a business loan.
Because I was supporting two households when I was outsourced, I had very little savings. And when I moved to upstate New York, the only job offer I got paid less than half what I used to make. I was the sole wage earner and lived from paycheck to paycheck.
So once again, I had very little money when I started my business. I sold some of my land, took money from my IRA and used my tax refunds to finance my business. So far, I have put about $8,000 of my own money into my business.
But now I’m unemployed again and have exhausted my financial resources. Once again, I may fail as a businesswoman because I’m undercapitalized.
Get a Full-Time Job
If you take any full-time job just to pay the bills, when will you market your business? If other businesses are your target market, you’ll have to call them and visit them during normal business hours.
If you think you can do it all via phone calls and email, think again. Remember that you can substantially increase your odds of converting a prospect into a client by meeting them in person.
I started my business in upstate New York two years after I accepted a full-time job as a data entry clerk. I knew I could research information in the evenings and on weekends. But how could I network? How could I meet with clients while they were open for business? How would I return their phone calls?
I knew I could check my voicemail at work and also return client’s phone calls during my breaks. But was it really ethical to use my employer’s phones to conduct my business? And could I really do it all in one 30-minute lunch break and two 15-minute breaks?
What if I had to give a business presentation? I had flex-time, but flex-time is only so flexible.
I never had to worry about any of that, because I was fired two months after I actively starting advertising my business. At least this time, I was ready! I could hit the ground running and try to build my business.
You may wonder why I didn’t start my business while I was unemployed and living in the San Francisco Bay Area. A major metropolitan area with millions of businesses within an hour’s drive of my apartment. And I had plenty of free time to visit them! Why didn’t I do it then?
I did consider doing it then. As I mentioned, I found AIIP, attended their annual conference and became a member within four months of my job loss.
But I was supporting two households on my severance pay and unemployment benefits. I knew it might take a year or two – or more – to create a profitable business. I would run out of money long before then. Wouldn’t it be better to wait until I downsized, had a job and a steady paycheck before I started my business?
I can tell you that I agonized over this for months. I was paralyzed by doubt and indecision. But finally, I had to act. Especially after I read a book called The Comfort Trap; or, What If You’re Riding a Dead Horse? by Judith Sills. I highly recommend this book to anyone who has lost a job. If you don’t have time to read it, contact me and I’ll send you a free, 10-page book summary that I wrote.
Quit Your Job
This may sound paradoxical. I just said it’s very hard to start a business on top of a full-time job. If you have no job, you have plenty of time to market your business, right? This should be the ideal time to start a business.
It is, but only if you can answer “Yes” to most, if not all, of the following questions:
Have you figured out how much working capital you will need while you build your business?
Do you have that much money in a savings account or investments?
Do you have a documented need that you can fill so you can write a business plan and get a loan if you need more money?
Do you have a working spouse?
Do you have a large social network?
Do you live in or near a large, metropolitan area?
Have you lived there for at least 5 years?
If I could have answered “Yes” to all of those questions when my job was outsourced in 2004, I would have stayed in the Bay Area and started my business while I was unemployed.
But I couldn’t. And I just couldn’t start my business until I lowered my expenses and had a steady income.
Now I’m unemployed once again and I have a business, but I’m running out of money! I couldn’t save any money as a data entry clerk, and I have used up all of my financial resources. Two years after starting my business, I’m still struggling to find a market for my services.
Did I make a mistake moving to upstate New York? A region that has lost 30% of its population in the last 30 years? Since I have no idea how my life would have turned out if I had stayed in the Bay Area, it’s a moot point. I certainly can’t afford to move back there.
So I have learned that it’s just as hard to start a business as it is to find a job. Especially when you violate all of the rules for starting a successful business.
Keep that in mind as you examine your options and consider starting a business. Don’t do it unless you can answer “Yes” to most, if not all, of those questions.
If you made it to the end of this very long essay, thank you so much for reading it. I hope I gave you something to think about based on my experience. Isn’t that what social networking is all about?
Are Search Engines Promoting Illegal Drugs?
Both Yahoo and Microsoft search engines advertise illegal medications, according to a study conducted by two independent research firms.
The study by LegitScript and KnujOn found that 80% of the sponsored pharmaceutical ads in Yahoo and Bing search results sold prescription drugs without a valid prescription. In some cases, the drugs were imported from India, which is a violation of U.S. law.
This even violates Yahoo’s own policy, which requires all Internet pharmacy advertisers to be based in the U.S. or Canada. But some Canadian advertisers that were approved by Yahoo imported the drugs from India, Singapore or Barbados.
In one case, a researcher ordered a drug without a prescription from a pharmacy advertised in Bing search results and received a counterfeit version of the drug.
The researchers also found that Microsoft was slow to respond to these violations of U.S. law. Shortly after the company vowed to take “immediate action … to remove any policy violators,” a researcher was able to buy a drug that is a controlled substance in some U.S. states from a Bing advertiser without a prescription.
KnujOn found that searchers who clicked an online pharmacy ad that appeared legitimate were sometimes redirected to an illegal Internet pharmacy.
“If the search engines continue to knowingly facilitate illegal prescription drug sales, then we’ll continue to issue these reports,” said KnujOn president Garth Bruen.
According to LegitScript’s web site, 98% of the online pharmacies in their database do not meet their standards for an Internet pharmacy (http://www.legitscript.com/standards). That’s 44,293 online pharmacies!
So before you order prescription drugs on the Internet, visit http://www.legitscript.com, enter the URL of the online pharmacy and click Validate. The company has 268 valid online pharmacies in its database, and 780 more are awaiting approval.
Sources:
http://www.pharmatimes.com/WorldNews/article.aspx?id=16473
http://www.legitscript.com
http://www.knujon.com/news.html
Bankruptcy Was My Only Option
Thanks to all of you who left comments.
It’s hard to believe that my blog is that interesting! I began blogging to promote my business, but thought I would start by telling my personal story.
Six years ago my job was outsourced overseas. It’s not just manufacturing jobs that are being outsourced!
After 3.5 years of unemployment and underemployment, I gave up looking for another professional job. I decided to try self-employment instead.
So in July 2007, I started my own business providing services to other businesses. And just five months later, the current recession began. How many businesses will hire a consultant in the middle of a recession?
And my skills are so unique, I can’t use traditional advertising techniques. I have to find new ways of promoting my business, including blogging and other types of social media.
For these reasons, my business is growing very slowly. I’m still trying to claw my way back into the middle class. I have $10,000 worth of consumer debt and no regular income.
I even began applying for jobs again, but there are so many talented people out of work now, it’s really tough.
So after examining all of my options and agonizing for months, I filed for Chapter 7 bankruptcy protection last week.
I know many Americans may be in a similar situation. You are not alone! Bankruptcy is not an easy thing to go through, but it’s not the end of the world.
Ruth M. Shipley, MS, MLIS
SMR Information Solutions
Van Etten, NY 14889 USA
1-607-589-7821
ruth@smrinfosolutions.com
http://www.smrinfosolutions.com
http://www.linkedin.com/in/ruthmshipley
Using Social Media to Market Your Business
Are you thinking about using social media to market your business but don’t know exactly how to begin?
Have you given up on Twitter? Think Facebook is for kids? And YouTube is where you go to watch funny pet videos?
If you feel that way, please take a look at Social Media Examiner, a new ezine that covers social media. This ezine was created specifically for businesses to help you navigate the social media jungle.
And to teach you how to use social media to find product evangelists who will advertise your business for you absolutely free!
Here’s an example: Have you ever seen a man who loves Harley-Davidson motorcycles so much, he has the company’s name tattooed on his arm? He freely advertises Harley-Davidson everywhere he goes.
That’s a product evangelist!
So how do you find product evangelists to advertise your business for free? On social media!
But it’s not just about finding product evangelists. It’s about talking to your customers and listening to what they say. And showing that you care about what they say.
They’re already talking about you on social media — wouldn’t you like to participate in these conversations?
So can I tell you how to get college-level training in social media marketing for just $30? Take a look at my review of Dave Evans’ book, Social Media Marketing an Hour a Day on Social Media Examiner.
This book will teach you everything you need to know about using social media to market your business. Every weekday for three months, you will have a one-hour assignment to complete. By the time you “graduate,” you’ll have a social media marketing plan that you can implement immediately.
And be sure to subscribe to Social Media Examiner. It’s free and it’s filled with actionable advice about social media.
And every month I’ll review another social media book.
After all, it’s a jungle out there! Let the experts guide you in this new advertising medium.
Ruth M. Shipley, MS, MLIS
SMR Information Solutions
Van Etten, NY 14889 USA
1-607-589-7821
ruth@smrinfosolutions.com
http://www.smrinfosolutions.com
http://www.linkedin.com/in/ruthmshipley
Using Facebook to Market Your Business
“You say I should use Facebook to market my business?” I hear many of you saying. “You can’t be serious.”
Yes, I am serious.
I can understand your reaction if you think only 17-year-olds use Facebook. But listen to this: “The fastest growing demographic is the 35-54 year olds … the next fastest growing demographic is the over-55 crowd.”
That’s Paul Dunay and Richard Krueger, authors of Facebook Marketing For Dummies, speaking.
Yes, the Dummies series finally contains a book that explains why a business executive might want to use Facebook. Because one of the principles of marketing is to hang out where your customers hang out.
And these days, many of your customers are hanging out on Facebook. Yes, they are primarily trying to stay in touch with their friends, children and grandchildren.
But suppose one of their friends reports an unpleasant experience at a restaurant, and they confirm that negative feedback with their own disastrous experience. Right there on Facebook for all the world to see.
If you owned or managed that restaurant, wouldn’t you like to know about these comments? They’re happening right now in social media whether you know about it or not. Wouldn’t it be better to know?
And if you have a Facebook Page — the business equivalent of a Profile — your customers can become “fans” of your Page. They can post information about your business and recommend your Page to their friends. Every interaction with your Page will generate a News Feed that all of their friends will see.
And did you know that you can advertise on Facebook?
Facebook indexes every member’s profile in detail. So when you create your ad, you can include keywords to describe your target audience.
“By adding keywords to your targeting, you can reach consumers based on the interests listed on their profile page. Never before has there been a mass medium that allows for this kind of precise targeting. Identifying and then reaching a specific audience has never been this exact and cost-effective until now,” say Dunay and Krueger.
And did I mention that Facebook Pages are indexed by Google and other search engines?
Are you starting to see the business case for participating in social media?
If so, please read my review of Dunay and Krueger’s book.
And for more articles about Facebook, please visit Social Media Examiner, a new ezine about all kinds of social media.
Ruth M. Shipley, MS, MLIS
SMR Information Solutions
Van Etten, NY 14889 USA
1-607-589-7821
ruth@smrinfosolutions.com
http://www.smrinfosolutions.com
http://www.linkedin.com/in/ruthmshipley