Using Social Media to Market Your Business
January 21st, 2010 | Author: rshipley
Are you thinking about using social media to market your business but don’t know exactly how to begin?
Have you given up on Twitter? Think Facebook is for kids? And YouTube is where you go to watch funny pet videos?
If you feel that way, please take a look at Social Media Examiner, a new ezine that covers social media. This ezine was created specifically for businesses to help you navigate the social media jungle.
And to teach you how to use social media to find product evangelists who will advertise your business for you absolutely free!
Here’s an example:
This man freely advertises Harley Davidson bikes!
Have you ever seen a man who loves Harley-Davidson motorcycles so much, he has the company’s name tattooed on his arm? He freely advertises Harley-Davidson everywhere he goes.
That’s a product evangelist!
So how do you find product evangelists to advertise your business for free? On social media!
But it’s not just about finding product evangelists. It’s about talking to your customers and listening to what they say. And showing that you care about what they say.
They’re already talking about you on social media — wouldn’t you like to participate in these conversations?
So can I tell you how to get college-level training in social media marketing for just $30? Take a look at my review of Dave Evans’ book, Social Media Marketing an Hour a Day on Social Media Examiner.
This book will teach you everything you need to know about using social media to market your business. Every weekday for three months, you will have a one-hour assignment to complete. By the time you “graduate,” you’ll have a social media marketing plan that you can implement immediately.
And be sure to subscribe to Social Media Examiner. It’s free and it’s filled with actionable advice about social media.
And every month I’ll review another social media book.
After all, it’s a jungle out there! Let the experts guide you in this new advertising medium.
Copyright 2010, Ruth M. Shipley
SMR Information Solutions
Photo and Tattoo used with permission of Tattoo Artist Daniel Upton, Golden Apple Studios, Austin TX.
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Dear “Pearl”:
This post was about a book that I reviewed called Social Media Marketing an Hour a Day. You could buy the book, although it might be too much information for you. It was written for large companies that have a Sales & Marketing department.
If you don’t want to buy the book, I recommend going to a new website called Social Media Examiner. Just browse this site and you’ll find lots of articles about social media, including Facebook.
Ruth M. Shipley, MS, MLIS
Great idea this, i am seeing here different commands also thanks for sharing. Can’t wait to see what you write about. Go for it!
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At the end of the day, there are multiple ways in which to market your business. I’d say that the top two techniques being promotional gifts and also the internet. I’d say with marketing, it is the size of the audience that a specific technique has. Every marketing method has its own plus points I guess.
Sorry, I would only link to and invite links from sites that are about similar topics as those I blog about. Linking to a site implies that I am recommending that site.
And I have gotten some nasty stuff from websites. So I practice “safe surfing” now.
So I’m sorry, but I must decline your offer.
Ruth M. Shipley, MS, MLIS
SMR Information Solutions
This site was designed specifically for me by a company that develops web sites.
Ruth M. Shipley, MS, MLIS
SMR Information Solutions